Rheology involves the study of the mechanical behavior of complex materials and how it connects to the microstructure. It includes theory and modeling, characterization and applications. Materials of complex mechanical behavior are increasingly present in daily life, nature and industrial processes. Examples include polymers, many foods, biological materials, pharmaceuticals and cosmetics, petroleum and petroleum industry materials, among many others.

SBR was founded on October 9, 2009 by a group of active academic and industrial professionals of different branches of the rheology field. The importance of this area has grown enormously in Brazil, and it is believed that our technical rheology community benefits by having its own society.

SBR brings together academics and industrialists interested in using scientific principles to help understanding processes and phenomena associated with the deformation and flow of matter. Thus, SBR serves as an interface between academic research and industrial practice: both are welcome, but it is precisely the interaction between the two that makes SBR useful.

SBR organizes the bi-annual Brazilian Conference on Rheology, which is the most important Brazilian forum for discussing problems related to rheology and the flow of non-Newtonian fluids.

SBR is a member of the International Committee on Rheology.